Nike Launch Music Shoes
Dancing to music will never be the same again! In a unique Japanese campaign for Nike’s Free Run+ running shoes experimental musician / DJ Daito Manabe and friends bang out a tune with the company’s newest kicks which have been outfitted with flex sensors (which change resistance when bent), allowing some impressive control of effects via Max/MSP and Ableton Max for Live. Check out the video below to see what we mean!
Now you can make music while you dance or even jog (minimal techno lovers!). And for the skeptics amongst us this is is apparently all 100% for real! Quite how this came about is astonishing! “Apparently wishing to tout the bendable qualities of its new footwear, Nike enlisted sound artists to transform its product into a musical instrument. The shoes get plugged in, switched on, and mixed up, battle-style, as they sense when the shoe is flexed or moved in space.”
One thing is for sure, this level of creativity, and probably persistence is to be admired and deserves to bee seen by all. Creative Digital Music even have the Max patch to prove it. One of the Shoe-J’s Daito said that he used flex sensors and accelerometers to make the shoes interactive and then processed the control signal and converted it to sound using the modular visual programming environment Max/MSP and Ableton’s Max for Live.